Building relationships is one of the most important things that an author can do in the marketing process. This can be a difficult task, but one that social media can help simplify. Social media helps authors build relationships by allowing them an easy way to interact with readers in many ways. An author can also streamline the way they build reader relationships by creating a community around their work on social media. An additional great way an author can build a relationship with their readers is by participating in events both in person and virtual.

Engagement and interaction with readers is vastly simplified by social media.  At one point in time, the only way an author could interact with their readers was through writing letters. An author would have to read each individual piece of fan mail and respond-an almost impossible task. These days an author can interact with readers…