Category: Branding

Site, Logo, and Author Platform

Published on by Robecca Austin6 Comments

It’s been two weeks since I’ve posted anything on this site and I can’t promise another two weeks will not go by without posting either.

I’ve started to accept that I don’t have magical powers – not even close, although my children believe I have eyes at the back of my head.

Over the last few weeks, I’ve decided to implement some of the knowledge learned in my marketing class. At first, I was going to wait, but then decided, skills learned are skills practiced.I also picked up a couple of books I thought might help, Creating Your Author Brand by Kristine Kathryn Rush and Platform: Get noticed in a Noisy World by Michael Hyatt – although I haven’t dived into them yet – because not everything in my class will apply to the business of writing.I’m also one of those learn-and-do-as-much-as-you-can type of person. Which probably adds to me being overwhelmed and tired half the time (also, managing my CF is a damn fulltime job).

Continue reading “Site, Logo, and Author Platform” →
antique blank book, camera and glasses

What I learned about contracts, plagiarism, and gaming the system this week

Published on by Robecca Austin2 Comments

Every once in a while, I look back and realize how far authors have come in relation to sharing our works with the world. Not just progress, but meaningful changes in the publishing industry. That’s the moment I am having this morning as I sip coffee – my second cup at 10 am.

If you’ve been reading my post, you might have noticed my focus on goals and developing a business plan that is sustainable and measurable. That’s no coincidence since I’ve made writing full time a goal for 2020.

Despite positive changes like indie publishing, control over price, whether to ditch the agent, or flexibility when negotiating contracts etc. that make reaching readers easier, I find myself bitching about obstacles writers continue to face.

Then there are intentional pits that set hard working authors back – rights grab from publishers – Publishing contract red flag: when a publisher claims copyright on edits, posted by Victoria Strauss on Writers Beware and the latest scandal of plagiarism- Cristiane Serruya is a copyright infringer, a plagiarist, and an idiot by Courtney Milan. Continue reading “What I learned about contracts, plagiarism, and gaming the system this week” →