Category: Branding

Customer branding has changed. Today, customers voice their opinions to create better experiences and interactive dialogue. In the past, brand controlled or tried to control the message.

Customers advocate and support your products and services. This is one of the best forms of marketing – word of mouth.

Customer branding creates positive recognition. Continue reading “Developing Your Author Brand – One” →

4 Tips for building your brand on social media, and why being a writer helps.

Short answer, a bunch of things make up how a brand is viewed. Your brand is more than a logo, a product, or how we represent ourselves. In fact, the above are only some aspects of brand building. In addition to visual appeal, how we communicate plays a big role. Is your lingo interactive or contains humor – how’s your voice. Continue reading “What Is Branding?” →