With all the noise and buzz about what we should and shouldn’t do when it comes to brand building it’s good to keep the basics in mind.
It’s also good to remember brand building and social media relationship building takes time. So, if we’re going to invest that much time, we’d better at least like the platform we’re using.
In addition to the tips in the video, collaborate with other bloggers and writers. You can do this by guest blogging, creating joint videos or by appearing on each others platforms through comments, post or likes. My point, participate and contribute meaningful information.
Here is a video by Book Launchers featuring 5 Tips for using Social Media to Build your Brand.
On Saturday January, 27th 2018 I read, Hank Ketcham’s comic strip, Dennis the Menace. I look forward to reading The Hamilton Spectator on Saturdays while drinking a cup of coffee.
Reading Saturday’s entry got me thinking, how do we know when it’s time to set aside social media and join the playground fun? Do we still know how to effectively interact without a cell phone in hand? Is it still rude to tweet during your grocery check-out?
Don’t get me wrong, there are times when we can absolutely do both.
Social media is great, I couldn’t imagine connecting with people in different countries, across Canada and the US without it. And the information we are now exposed to is limitless. But, there is something to be said for a classic hello, maintaining eye contact, and holding conversations for longer than three minutes without flipping the phone.
On the other hand, social media is a big part of our life style.
We form friendships and business relationships with people we interact with on social media that are every bit as real as those forged through in-person interactions. – The Essential Social Media Marketing Hand Book – Gail Z. Martin
The question is no longer whether we should build relationships on the net or not, it’s how real are our interactions.
Dennis The Menace has a point, the playground is the perfect place to make friends. The conversations are face to face, the slide is a lifestyle, bullies don’t hide behind fake names, and to un-follow is a good old-fashioned black-eye.
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